The Story

Why We’re So Committed To Our Mission

CEO and Founder, Jim Moss was a Hall of Fame, gold medal-winning, pro athlete. But, in the weeks leading up to the 2009 season, he was suddenly rendered acutely paralyzed form a rare autoimmune disease.

As an athlete of this caliber, he knew what it would take to fight his way back but the doctors weren’t sure how long it would take to walk again.

Ignoring the naysayers, Jim hacked his own healing, focused on being grateful and learning the science of mood and performance he walked out of the hospital six weeks later.

The moral of the story? Mood drives performance.

When you have a transformational experience like this you are compelled to share it with the world.

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